Heart of Maine United Way and its local partner Helping Hands With Heart hired Naretiv to conceptualize an integrated communications campaign in the Maine Highlands focused on early childhood development in the face of dire rates of poverty, unemployment, substance abuse, and infant mortality. Our charge was to help reduce stigma around free social services, and to encourage expecting parents and caregivers of young children to take advantage of support. Naretiv created the Bundle brand and designed a poster campaign, a care box for new parents, and highly accessible website.