This volunteer group of scientists, educators, and concerned citizens in Maine hired Naretiv as a design and communications strategy partner. The Coalition shares accurate information, action steps, and collaborative solutions to help protect the critically endangered North Atlantic right whale. Naretiv redesigned the Coalition’s website to be a more compelling and navigable hub for news, scientific research, and data-based resources. We refreshed the logo, produced custom stickers and business cards, and developed a social media style guide to integrate and elevate the brand. Crucially, Naretiv distilled the Coalition’s core facts and messaging to more effectively push back against the lobster industry’s misinformation campaign.