Naretiv was selected to rebrand the historic Camden library, an anchor of this prominent Maine coastal community since 1928. Naretiv conducted weeks of discovery during the brand development process. This included stakeholder meetings, historical research, and reviews of library brands from across the country. That research showed that the new logo library logo should be “engaging, treasured, welcoming, and shared.” Naretiv also built out a list of potent brand assets including swag, signage, library cards, icons, seasonal logo variations, letterhead, business cards, newsletter templates, and book plates.