Maine’s Child Development Services program chose Naretiv to rebrand their cutting-edge early intervention initiative for children ages birth to three, Early Intervention for ME. Our process started with extensive market research to understand the nuanced messaging considerations. We then designed the full brand, created a raft of eye-catching printed collateral for parents and providers, and produced a series of warm and inviting videos to help families understand the value and power of the program that helps set Maine’s youngest children on the right course.