Maine State Credit Union is one of the largest credit unions in Maine and has been in business for nearly 100 years. They hired Naretiv to do a full rebrand.

We approach branding with the philosophy that research is the foundation of a great final product. For Maine State Credit Union, we conducted interviews, administered an online survey, ran an executive retreat, compiled data, and presented findings to the executive team. Our understanding of who Maine State Credit Union wanted to be, their strengths and weaknesses, and where they were heading allowed us to redesign their logo, signage, printed materials, shirts, hats, pins, and much more.

Since the rebrand, we have been their agency of record and created extensive advertising campaigns that include award-winning commercials on television and radio, print ads, and complex digital ad campaigns using multiple digital platforms.